Profile Information

Hello, I’m Joe Fendy – a passionate and curious digital marketer with a mission to expand my network and share my values. I’m a strong believer in content marketing as well as the concept of being a full stack digital marketer. I’ve setup several school/university workshops and conducted several speeches on marketing, startups, human motivation, and career development.

Innovation in technology development and self-improvement are two areas I’m truly passionate about. I love staying ahead of the curve and using the latest tools and techniques to drive success for my clients. Whether it’s crafting a comprehensive digital strategy or developing engaging content, I thrive on the challenge of delivering exceptional results. 

With my strong motivation and unwavering commitment to my craft, I am dedicated to helping you achieve your digital marketing goals. Let’s work together to create something truly remarkable!

What's My Story?

As a digital marketer, I am passionate about empowering entrepreneurs in the startup world. My journey began while studying Psychology at the University of Hertfordshire, UK, where I discovered my love for entrepreneurship by competing in a startup contest. I built the business model, brand, and interface of a 3D virtual travel platform (Tour Bumi), which sparked my interest in understanding consumer behavior and human motivation. To further my knowledge, I conducted research with Dr. Richard Wiseman, a renowned psychology professor in the UK, studying the effects of false beliefs on motivation and self-esteem.

With my newfound understanding, I launched my career as a social media manager at Coffeeticks (Dino Media), where I generated between 400 and 4,000 live site visits per second. I then joined Shopee during their first-year launch, managing their online community and building a successful eco-system between sellers and buyers. Through these experiences, I developed the skills to generate leads and drive sales for Kevin Quah, COO of F3 Capital, ultimately generating over MYR 35 million in revenue while spending less than MYR 300,000 on marketing costs. I then proceed to work in the finance and education/training industry for more than 6 years.

I startup my company called the

As your digital marketer, I bring a wealth of experience, knowledge, and passion to help your business achieve its full potential.


Why Do I Love Digital Marketing

I believe evolution. Whether is it about human, environment, business or economy, everything is evolving in some aspect. And it is the responsibility of the business owner, manager, CEO, COO, CMO, Digital Marketer & etc; to adapt to the this new digital world.
As mentioned earlier, I love to understand more about the consumer behaviour pattern and how the interact with online advertising and brand. 

Watch this video, to see how I can help you with digitalizing your business

Digital Marketing Experience


Coffeeticks was the start of my career and will always be the catalyst of my enthusiasm for Digital Marketing. I was hired as a social media manager for Coffeeticks. – Create Constant Viral Postings – Create Engagement Among Malaysian Communities – Create Info-graphical News – Create Articles That Are ‘Share-Worthy’


In 2015, I was hired by Shopee to manage their Social Media Accounts and Community. – Build An Eco-System Among Sellers and Buyers In Shopee – Constantly Create Contents Based On The Latest Campaigns/Awareness – Manage Growth Of The Online Community

F3 Capital

As a Team Lead in the Advertising/Marketing Division, I was task to manage the Facebook Ads, Google Ads, and SEO of the Company and its other projects. – Online Advertising Management – Content Creation and PR management – Website Design and Ads Design – Video Production