Now that you know your product selling point using both features and benefits, you can start crafting who your TARGET AUDIENCES (or, in some cases, we call them AVATAR) are. By knowing who they are, you can later on A/B Test your marketing campaign and see which set/group of audiences are more engaging/converting with your …
One of the most important things to know before starting your digital marketing campaign is to understand your product and services. Firstly, we need to look at the differences between “Features” & “Benefits”. In short, a FEATURE is what the product does, and a BENEFIT what it does for you. The feature will reflects more …
A digital marketing consultant is a professional hired to help a business develop and implement a digital marketing strategy. A few signs that you have hired a good digital marketer are: – The consultant is knowledgeable about the latest trends in the industry – They have published articles or blogs on their website about the …
Here are some tips for you before you start hiring a digital marketing agency to manage your social media accounts and paid marketing campaigns. Make sure that they(the agency) are with you on the same page in every conversation, which means they should understand you from top to bottom. They should understand your needs for …
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Instagram is a photo and video sharing app owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger and launched in October 2010 on iOS. However, you are not here for history lessons. You are here to know how to be an Insta Expert. To use Instagram to build your business/service/product branding. …
As simple as it seems, Facebook marketing is one of the few advertising platforms that can get really technical as you work along. And the simple truth is, it isn’t just about the product/service you are selling, but the Ad Headlines, Ad Text, Ad Images, Target Audience & the list goes on. To make your …
