Nice To Meet You!
About Joe Fendy
“I’m Joe Fendy, a curious and ambitious digital marketer, with a dream of expanding my own network and values. I’m a strong believer in content marketing as well as the concept of being a full stack digital marketer. I’ve setup several school/university workshops and conducted several speeches on motivation, team building, and career development. I have strong passion for innovation in technology development & motivation in self-improvement.
Online Publishing Company
Coffeeticks was the start of my career and will always be the catalyst of my enthusiasm for Digital Marketing. I was hired as a social media manager for Coffeeticks.
In 2015, I was hired by Shopee to manage their Social Media Accounts and Community.
– Build An Eco-System Among Sellers and Buyers In Shopee
– Constantly Create Contents Based On The Latest Campaigns/Awareness
– Manage Growth Of The Online Community
Real Estate Company
As a Team Lead in the Advertising/Marketing Division, I was task to manage the Facebook Ads, Google Ads, and SEO of the Company and its other projects.
– Online Advertising Management
– Content Creation and PR management
– Website Design and Ads Design
– Video Production
Due to my huge passion in Human Behaviour and Motivation, I was passionate to be a psychologist. I experimented on the idea of “False Luck” (or Irrational Belief in some case), where I tested out the effect of it against human motivation and self-esteem. My love to under the way human work and think have greatly influence my interest in Digital Marketing, where I constantly tabulate data to understand the consumer’s behaviour and pattern.
In my whole life as a digital marketer, I’ve constantly attempt my very best to explore and learn new things. As the social digital era rise up, the people’s way of thinking and behaviour have drastically changed too. My job is to understand why and find the solution to it. All of my experience of Coffeeticks, Shopee, F3 Capital and other SMEs that I’ve consulted with have made me realised that the social media focus should always be about the content and the community.