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About Joe Fendy

“I’m Joe Fendy, a curious and ambitious digital marketer, with a dream of expanding my own network and values. I’m a strong believer in content marketing as well as the concept of being a full stack digital marketer. I’ve setup several school/university workshops and conducted several speeches on motivation, team building, and career development. I have strong passion for innovation in technology development & motivation in self-improvement.

Creating An Impact

My life wish is to be able to create an impact. Whether it is to a business or an individual.
Being a Psychology grad from the University of Hertfordshire, I've developed my passion in Motivation and was supervised under the care of Dr. Richard Wiseman, Author of the 59 Seconds & Quirkology book. I've been invited to several schools, university, and events; just to give speeches on Digital Careers and Digital Marketing



Online Publishing Company

Coffeeticks was the start of my career and will always be the catalyst of my enthusiasm for Digital Marketing. I was hired as a social media manager for Coffeeticks.

– Create Constant Viral Postings
– Create Engagement Among Malaysian Communities
– Create Info-graphical News
– Create Articles That Are ‘Share-Worthy’


E-Commerce Company

In 2015, I was hired by Shopee to manage their Social Media Accounts and Community.

– Build An Eco-System Among Sellers and Buyers In Shopee
– Constantly Create Contents Based On The Latest Campaigns/Awareness
– Manage Growth Of The Online Community

F3 Capital

Real Estate Company

As a Team Lead in the Advertising/Marketing Division, I was task to manage the Facebook Ads, Google Ads, and SEO of the Company and its other projects.

– Online Advertising Management
– Content Creation and PR management
– Website Design and Ads Design
– Video Production


Due to my huge passion in Human Behaviour and Motivation, I was passionate to be a psychologist. I experimented on the idea of “False Luck” (or Irrational Belief in some case), where I tested out the effect of it against human motivation and self-esteem. My love to under the way human work and think have greatly influence my interest in Digital Marketing, where I constantly tabulate data to understand the consumer’s behaviour and pattern.


In my whole life as a digital marketer, I’ve constantly attempt my very best to explore and learn new things. As the social digital era rise up, the people’s way of thinking and behaviour have drastically changed too. My job is to understand why and find the solution to it. All of my experience of Coffeeticks, Shopee, F3 Capital and other SMEs that I’ve consulted with have made me realised that the social media focus should always be about the content and the community.

FendyDaily - Digital Nomad

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