Fendy Daily Facebook Marketing 101

Facebook Markerting 101

As simple as it seems, Facebook marketing is one of the few advertising platforms that can get really technical as you work along.

And the simple truth is, it isn’t just about the product/service you are selling, but the Ad Headlines, Ad Text, Ad Images, Target Audience & the list goes on. 

To make your marketing campaign more fruitful, you will need to tweak each of the elements on the Ad Set & Ads.

But let’s just start with this simple question, “How can you gain from advertising with Facebook Ad Platform”? 

To do that, we know to know, what is the end goal of your marketing campaign, is it to gain more “Page Likes”?, Or to gain more “Leads”? Maybe increase your website “Traffic”? Or something more straight to the point and get more “Sales”?

Identifying what you really need for your business is important. You don’t want to end up spending tons of money on traffic, but what you really need is the increase in your business’ “Sales Purchase.”

In the Facebook Ad Manager, you will need to have a Facebook Page in order to start running your ads (You can learn how to create a facebook page in this link). It is also advisable that you have a website or other platform for you to collect leads (information such as name, phone & email) about your customers.

Once you got your Facebook Page up and running, you will need to know what your marketing ‘Goals’ are. Facebook provide several goals for you, which allows them help you achieve your goal quicker. Some of the goals are; Build brand awareness (Start building or boost your online presence), Promote your app (See how digital marketing can drive installs and engagement), Grow sales online (Turn shoppers into buyers with ads that increase online sales), Increase local sales (Connect your online marketing efforts to your physical shop), Generate leads (Make it easier for people to show interest in your business), Retarget existing customers (Reach people who have already interacted with your business) & etc. Below are the actual ‘Objective’ list you can see on your Facebook Ad Manager.

Facebook - Marketing Objective

Before you create an ad, first consider what your business goals are. It’s important to know what you want to achieve in order to choose the right objective. Your ad objective is what you want people to do when they see your ads. For example, if you want to show your website to people interested in your business, you can create ads that encourage people to visit your website. Below are the three broader categories, or goals, that your objectives may fall under.

  • Awareness: Objectives that generate interest in your product or service. Increasing brand awareness is about telling people what makes your business valuable. For example, Jasper’s Market is going to launch a small regional chain of supermarkets. Using the Brand Awareness objective, they can create a campaign that highlights their fresh, organic produce to people in the local area.
  • Consideration: Objectives that get people to think about your business and seek more information. For example, Jasper’s Market has a website that tells their story and lists some of their shop’s unique offerings. Using the Traffic objective, they can create a campaign that encourages people to visit their site to learn more.
  • Conversions: Objectives that encourage people interested in your business to buy or use your product or service. For example, Jasper’s Market has opened a few new locations. Using the Store Visits objective, they can create a campaign to encourage potential customers to stop by their nearest shop.

As your business grows, your campaign goals will change. First, your campaigns may focus on building awareness and acquiring new customers. Later, you may encourage people to make a purchase or sign up for an event. (Source: Facebook.com)

AWARENESS

ObjectiveYour business goal is to:
Brand AwarenessIncrease people’s awareness of your business, brand or service.
ReachShow your ad to as many people as possible in your target audience.

CONSIDERATION

ObjectiveYour business goal is to:
TrafficDrive people from Facebook to any URL you choose, such as your website’s landing page, a blog post, app etc.
EngagementReach people more likely to engage with your post. Engagement includes likes, comments and shares but can also include offers claimed from your Page.
App InstallsSend people to the shop where they can download your business’s app.
Video ViewsShare videos of your business with people on Facebook most likely to watch it.
Lead GenerationCollect leads for your business. Create ads that collect info from people interested in your product, such as sign-ups for newsletters.
MessagesConnect with people on Facebook, communicate with potential or existing customers to encourage interest in your business.

CONVERSION

ObjectiveYour business goal is to:
ConversionsEncourage people to take a specific action on your business’s site, such as having them to add items to a cart, download your app, register for your site, or make a purchase.
Catalogue SalesShow products from your e-commerce store’s catalogue to generate sales.
Store TrafficPromote your brick-and-mortar business locations to people that are nearby.

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